indian telecome service provider ranacocomo today announced Club Premier, an engagement
program for its post-paid channel partners.
The strategy behind Club Premier, which will have three key categories – Silver, Gold and Platinum, is to reward channel partners based on their performance in the Indian telecom market.
Tata Docomo would offer monetary, exclusive and priority entitlements such as special gifts ranging from gold coins to offsite trainings, national meets with the leadership team of Tata Docomo, and also, travel abroad.
As per the latest channel program, the mobile service provider would offer unique identification at special dealer call centre, express activation of form submissions, loyalty bonus, special gifts and greetings on birthdays and anniversaries, company designed stationery.
Elango Thambiah, head – Mobility, Tata Teleservices, said: “Club Premier is one of the largest and most engaging programs we have initiated to build strong association with key channel partners. It is also to recognize their contribution and create a platform to bring them closer to the brand thus maintaining sustained growth and profitability.”
Tata Docomo, which competes with Reliance Communications, Bharti Airtel, Idea Cellular, BSNL, etc. aims at promoting competition amongst its channel partners that will strive for retaining their club memberships and further, make attempts to graduate to higher levels.
-- Tata Docomo; the unified telecom brand of Tata Teleservices Limited (TTL); today announced and felicitated 10 lucky winners of the Meet & Greet Puneeth Rajkumar contest. Kannada Super Star Puneeth Rajkumar graced the occasion and spent quality time and interacted with each of the contest winners.
Tata Docomo has associated with the blockbuster film; 'Power Star' starring Puneeth Rajkumar in Karnataka. As part of the association; 10 lucky customers of Tata Docomo across Karnataka along with their family members; were selected through a lucky draw; and offered an exciting and fun-filled opportunity to Meet and Interact with the superstar Puneeth Rajkumar.
To participate in the contest; the prepay GSM customers had to recharge with RC 33 or RC 44 or RC 66 during the month of August. The winners were selected on the basis of Lucky draw from the customers of the above recharges. With a recharge of Rs 66; Tata Docomo provided its customers a Power to make all Local & STD mobile calls to any network in the country @ just 1p/2 seconds tariff with stretched validity period of 3 months. While; another recharge priced at Rs. 33; provided a Power to make all STD mobile calls @ just 1p/2 seconds tariff; with stretched validity period of 3 months. The third recharge priced at Rs 44 provided its customers a Power to make all Local mobile calls @ just 1p/2 seconds tariff with stretched validity period of 3 months. First two minutes of the day will be charged at 2p/s on all the above recharges.
Mr Rohit Tandon; MBU Head; Karnataka Circle; Tata Docomo; said; "Offering innovative and engaging customer experience is our priority; with this association we aim at engaging with our customers by giving them a chance to meet and interact with their famous superstars. It also helps us to connect with them through an informal medium by enriching their overall association with Tata Docomo brand. With customer connect initiatives like these; we hope to engage with more customers and add on to our growing customer base."
With the industry trends shifting to customers looking for products customized according to their needs; Tata Docomo has also been venturing into the field of customized products for its customers to better suit their needs and be at par with the industry norms.
Notes to Editor
About Tata Teleservices Limited
Tata Teleservices Limited is one of India's leading private telecom service providers; having a pan-India presence across India's 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM; CDMA and 3G technology platforms. Tata Teleservices Limited; along with Tata Teleservices (Maharashtra) Limited; operates in more than 450;000 towns and villages across the country. After its collaboration with Japan's NTT DOCOMO in November 2008; Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India; in June 2009. Since then; the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India; launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well; and has market leadership in many product lines; such as mobile broadband with the Photon family of wireless access devices. TTL's bouquet of telephony services includes mobile services; wireless desktop phones; public booth telephony and wireline and WiFi services.
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